Earlier this year, the Internet Corporation for Assigned Names and Numbers (ICANN), which governs domain names, gave official approval for websites to start adopting ".xxx" suffixes. Concerned over the reputation of their brand and students, universities across the country used the sunrise period to buy up ".xxx" domain names that could potentially be exploited to fake an association with their campuses.The idea, says Chloe Albanesius at , was to make it easier for parents and consumers to flag adult web content, while also allowing porn sites to clearly brand themselves. "Down the road there's no way we can predict what some unscrupulous entrepreneur might come up with," University of Kansas' trademark licensing director, Paul Vader Tuig, tells the .


Reuters said the 3-D ''Sex and Zen'' had also performed strongly in Taiwan, South Korea, Australia and New Zealand.

Soon, prurient United States audiences will be able to see what all the fuss is about: Reuters said that the Chinese-New Zealand company China Lion Film Distribution had purchased North American distribution rights.

But a release schedule for the film hasn't been decided yet.

(At the very least, you can hope that other moviegoers won't recognize you while you're wearing your 3-D glasses.) And while the grown-ups are out seeing that movie they can drop the kids off at a 3-D version of the animated feature ''The Lion King,'' which Disney said on Thursday it would release this fall.

The University of Kansas Jayhawk mascot: KU bought up several Kansas-related domains over the last two months in an effort to prevent porn producers from profiting off the school.

Facebook/The University of Kansas The University of Kansas recently purchased the rights to the domain names and

But "it's a nightmare for any prominent entity concerned that their name will be associated with porn," says Erin Gloria Ryan at , which gave some organizations — both inside and outside the porn industry — the opportunity to register for domain names. The University of Michigan, Penn State, Purdue, Carnegie Mellon, and Indiana have adopted similar approaches. Kansas paid nearly ,000 to purchase dozens of ".xxx" domain names.

On domain licensing sites like Go, ".xxx" domains are sold for an average of 0 per year. For some institutions, the prospect of buying up every domain name that could possibly be tied to their school is too daunting and impractical, says David Jesse at the .

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An Indiana University spokesman estimates that the school spent roughly ,200 to purchase and 10 similar domain names. There are thousands of domain names for universities to try to protect, "making this an IT Whac-a-Mole problem that is not practically or financially viable," says Michigan State University spokesman Kent Cassella.

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