Use those pain points to get subscribers to open your emails by solving that problem for them.
Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution…
Another common trait among all humans is sloth, or the tendency to avoid work.
Because this is a long guide, we’ve broken it down into sections. Did you know that 47% of email recipients open email based on the subject line alone?
Feel free to use the table of contents below to jump to a particular section… At the same time, 68% of email recipients report email as spam based solely on the subject line.
These emails serve to bring your subscribers back to your sales process.
You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad is going to happen if they don’t take action.
However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).
Regardless, you can usually expect to see an increase in your click rates whenever you offer a discount in your subject line.
Here are some great sample subject lines for emails that use the fear of missing out…
Humans have a natural desire for closure– we don’t like having gaps in our knowledge.
Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work…